First Things First

In the previous blog posts I told you about my disappointments and shattered dreams (please check older blog posts here). Since the moment when I realized how dejected my situation was, I wanted to create a system that could help me promote my self-published book on a minimum budget. To find readers and constantly see that number increase – that’s how I imagined my victory.


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Instead of promoting the book itself, I decided to try making my story viral first, which could eventually arise the interest to the book. Each Monday, my routine started at 6:30 in the morning. Sipping my first cup of coffee, I immersed into the depth of the internet web, searching for articles related to the topic of my own book in magazines, radio and TV show archives.


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I was looking for names of journalists who were covering the niche of true human stories, human rights violations and human trafficking cases. I believed they could potentially help me spread the word about my story and book without demanding a payment for it.


What could be better for a book sale if not the mentioning of its title in national tabloids? A truly noteworthy story has a bigger chance to grow into a bestseller later. The only thing needed in order to make it a reality was the right powerful receiver, who had the ability to deliver the story upon the world.


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I had been optimistically shoveling through the info online, searching for names that would meet my needs – journalists, reporters, magazine editors.


Discovering names was not too difficult but locating contact information behind those names was a true challenge. To find real gems online, I had to dismiss tons of outdated junk information. Like a greedy old-time gold miner, I washed down the unwanted waste to reveal the long-awaited treasure deposit.


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Spending at least nine hours every Monday, I happened to uncover useful data, sometimes by sheer luck. As soon as I found new contact information, I composed a personal letter for that particular person and emailed the new contact immediately. If the email didn’t come back as undelivered or nonexistent within a couple of hours, I kept the contact in my file. Otherwise, I crossed it off my list as a waste.


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The more I searched for contacts, the longer my list grew. To track my “cold email” distribution and keep my contacts organized I used the spreadsheet application – Microsoft Excel. It was the second useful tool at my disposal, after the Internet. I had owned the software in my computer for years without any usage and it finally came in very handy.


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It’s an amazing instrument that is discussed more comprehensively in Chapter 11 of my book-guide From Zero to Self-published Hero. The guide is FREE with the purchase of any book publishing/ book marketing package. Check them out here.



If you write books, I thought you might find this information interesting and useful.


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Please give this article your LIKE ❤️ and check out my book Girl, Taken – A True Story of Abduction, Captivity and Survival.



The second in a trilogy: What Did Not Kill Me, Made Me can be found here. It's FREE! It’s a story of hope and achieving happiness against all the odds in life.



Thank you for your time and stay awesome!





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